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Multi-Color Corporation and Talkin’ Things have teamed up to be the first companies to combine Augmented Reality and NFC technology in a smart beer label. Maybe you already interact with your beer label after you’ve had one too many, but this will still be an all-new experience for you.
The smart labels for Black Beer have AR facial recognition and can even respond appropriately to your emotions. The label features a skull, which becomes animated and starts a conversation through the screen of your smartphone. This is a great trick to sell more beer, that’s for sure.
This project is all about user experience. The NFC label on the bottle’s neck is a proof-of-purchase as well as a customized tool for communicating with beer drinkers. The technology knows when the beer has been opened and delivers a different message to users who are ready to enjoy said beer.
Is it AR or are you drunk? It’s getting harder to tell, but one thing is for sure: This beer delivers a great customer experience and is sure to bring back repeat customers. It’s just fun. Check it out for yourself. It’s sure to make your day. I think I found my new favorite beer.